Texas has one of the most restrictive medical marijuana laws in the country, with sales allowed only by prescription for a handful of conditions.
That hasn’t stopped Lukas Gilkey, chief executive of Hometown Hero CBD, based in Austin, Texas. His company sells joints, blunts, gummy bears, vaping devices and tinctures that offer a recreational high. In fact, business is booming online as well, where he sells to many people in other states with strict marijuana laws.
But Mr. Gilkey says that he is no outlaw, and that he’s not selling marijuana, just a close relation. He’s offering products with a chemical compound — Delta-8-THC — extracted from hemp. It is only slightly chemically different from Delta 9, which is the main psychoactive ingredient in marijuana.
And that small distinction, it turns out, may make a big difference in the eyes of the law. Under federal law, psychoactive Delta 9 is explicitly outlawed. But Delta-8-THC from hemp is not, a loophole that some entrepreneurs say allows them to sell it in many states where hemp possession is legal. The number of customers “coming into Delta 8 is staggering,” Mr. Gilkey said.
“You have a drug that essentially gets you high, but is fully legal,” he added. “The whole thing is comical.”
The rise of Delta 8 is a case study in how industrious cannabis entrepreneurs are pulling apart hemp and marijuana to create myriad new product lines with different marketing angles. They are building brands from a variety of potencies, flavors and strains of THC, the intoxicating substance in cannabis, and of CBD, the nonintoxicating compound that is often sold as a health product.
With Delta 8, entrepreneurs also believe they have found a way to take advantage of the country’s fractured and convoluted laws on recreational marijuana use. It’s not quite that simple, though. Federal agencies, including the Drug Enforcement Administration, are still considering their options for enforcement and regulation.
“Dealing in any way with Delta-8 THC is not without significant legal risk,” said Alex Buscher, a Colorado lawyer who specializes in cannabis law.
Still, experts in the cannabis industry said Delta 8 sales had indeed exploded. Delta 8 is “the fastest growing segment” of products derived from hemp, said Ian Laird, chief financial officer of New Leaf Data Services, which tracks the hemp and cannabis markets. He estimated consumer sales of at least $10 million, adding, “Delta 8 has really come out of nowhere over the past year.”
Marijuana and hemp are essentially the same plant, but marijuana has higher concentrations of Delta-9 THC — and, as a source of intoxication, it has been a main focus of entrepreneurs, as well as state and federal lawmakers. Delta 8, if discussed at all, was an esoteric, less potent byproduct of both plants.
That changed with the 2018 Farm Bill, an enormous piece of federal legislation that, among other things, legalized widespread hemp farming and distribution. The law also specifically allowed the sale of the plant’s byproducts — the only exception was Delta 9 with a high-enough level of THC to define it as marijuana.
Because the legislation made no mention of Delta 8, entrepreneurs leapt into the void and began extracting and packaging it as a legal edible and smokable alternative.
Precisely what kind of high Delta 8 produces depends on whom you ask. Some think of it as “marijuana light,” while others “are pitching it as pain relief with less psychoactivity,” said David Downs, senior content editor for Leafly.com, a popular source of news and information about cannabis.
Either way, Delta 8 has become “extremely ascendant,” Mr. Downs said, reflecting what he calls “prohibition downfall interregnum,” where consumer demand and entrepreneurial activity are exploiting the holes in rapidly evolving and fractured law.
“We’re getting reports that you can walk into a truck stop in prohibition states like Georgia where you’re looking at what looks like a cannabis bud in a jar,” Mr. Downs said. The bud is hemp sprayed with high-concentration Delta 8 oil.
Joe Salome owns the Georgia Hemp Company, which in October started selling Delta 8 locally and shipping nationally — about 25 orders a day, he said. “It’s taken off tremendously.”
His website heralds Delta 8 as “very similar to its psychoactive brother THC,” giving users the same relief from stress and inflammation, “without the same anxiety-producing high that some can experience with THC.”
Mr. Salome said that he didn’t need to buy an expensive state license to sell medical marijuana because he felt protected by the farm bill.
“It’s all right there,” he said, explaining it’s now legal to “sell all parts of the plant.”
The legal landscape is contradictory at best. Many states are more permissive than the federal government, which under the Controlled Substances Act considers marijuana an illegal and highly dangerous drug. In 36 states, marijuana is legal for medicinal use. In 14 states, it’s legal for recreational use.
But in a flip, under the farm bill, the federal government opened the door for the sale of hemp products even in states that haven’t legalized the recreational use of marijuana. Only a few states, like Idaho, ban hemp altogether, but in others, entrepreneurs of Delta 8 are finding a receptive market.
Lawyers for Mr. Gilkey believe the farm bill is on their side. “Delta 8, if it is derived from hemp, or extracted from hemp, that is considered hemp,” said Andrea Steel, co-chair of the cannabis business group at Coats Rose, a Houston law firm. She emphasized that the legality also depends on whether Delta 9 exceeds legal limits.
Ms. Steel noted that when making a Delta 8 product, it can be hard, if not impossible, to filter out all the Delta 9 from hemp.